The love/hate relationship with Apple - The Unofficial Apple Weblog (TUAW) This is actually pretty interesting, and the subject of how we Mac users feel about Apple is very pertinent to our everyday discussions about the computers we love. It's often difficult to explain to Windows users why we hold Apple in such high regard, since, as the author points out, it's rare for "brand loyalty" to reach so high a pedestal. It's a subject I'd like to ruminate on at length about myself one of these days...