Customers Complain About Dell’s Pricing Practices
Published July 14th, 2006
Bloomberg.com: Dell Will Cut Promotions, Adopt More Uniform Pricing
Dell's customers finally wizing up to the fact that the company is playing games with its prices. I pointed this out in an article over a year ago, reporting that it was obvious to me they were engaged in a bait-and-switch game. Here, Dell reports customers' reaction is more about the here-today-gone-tomorrow nature of Dell's "specials." I'm sure there will be some relief among those shopping for a Dell. But I tell you, the experience will still be nowhere near as relaxing and enjoyable as shopping for a Mac!
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