ZDNet: Microsoft Vows To Play Fair This is all over the news today... a fresh Microsoft public affairs strategy they hope will change people's opinions of "the Beast." Even if they really do change tactics and "play fair," isn't it a little late to make amends? Is it a believable sign when a fighter who bit and groin-kicked his way to victory suddenly declares to the world: "I promise not to do it again." Or in MS' case, once you've sewed up your monopoly by trampling possible competitors, to claim "Now I will play fair." If you believe it, I have the proverbial piece of swamp in Louisiana to sell you. And if you think it's OK to have played unfair until now, you need to have a fresh talk with your ethics counsellor.