Phil Schiller at WWDC: "We're going to beat out and bust" that myth about Macs being more expensive! I'm just getting around to watching Monday's Keynote presentation at the Apple WorldWide Developer Conference (WWDC). This is a remarkable excerpt that goes to the heart of the argument I started making last year: Macs are not more expensive than PC's. In fact, they can be quite a bit less expensive depending on the model you're looking at. If I have time, I'd love to go back and update the study I did in April 2005 with the Apple and Dell models that were being sold then. It's great to hear Phil Schiller saying basically the same thing... which until now hasn't really been Apple's official "position" on the question. (I did note that Apple was linking a page on their site to my April 2005 article, though.) In this clip, he points out that a comparable Dell is about $1,000 more expensive than the new Mac Pro, and he urges those who understand this point to "bust that myth together... Let every one know: It's not true!" Powerful stuff indeed: