Apple Developer Connection - iPhone for Web Developers - Optimizing Web Applications and Content for iPhone I now see how Apple plans to make its standard for web "widgets" the de facto industry standard: Through the iPhone! Since widgets are now the only way third-party developers can get applications onto users' iPhones, and since Apple's released Safari for Windows, anyone can develop widgets, Apple-style, and they have an incentive to do so. Certainly, I'll be adding this onto my to-do list, and this document is an excellent starting point for learning how to do so.