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In the past few years, Adobe Flash has become more than an annoyance that some of us have kept in check by using "block Flash" plugins for our web browsers. More and more, entire web sites are being built with Flash, and they have no HTML alternative at all! This goes way beyond annoying, into the realm of crippling.

I had noticed the trend building for quite awhile, but it only really hit home when I realized that Google, of all companies, had redesigned its formerly accessible Analytics site to rely heavily on Flash for displaying content. This wouldn't be absolutely horrible except for the fact that Google provides no HTML alternative. I tried to needle the company through its Analytics forums, but only received assurance that yes, indeed, one must have the Flash plugin running to view the site.

Keep in mind that content like that on Google Analytics is not mere marketing information, like the sales pitch on the Analytics home page.

Those of us who are disturbed by the trend need to be a bit more vocal about our opinion. Hence, I'm starting a "Just Say No To Flash!" campaign, with its own web page, graphics for a banner, and the CSS and HTML code to deploy it on your own web pages.

I've mentioned this to some of my family and friends, and they often come back with: "So, Why should I say no to Flash?" I admit that as a power browser and a programmer geek type who, shall we say, makes more efficient use of the web, I'm more keenly aware of the ways that Flash is chipping away at the foundation of web content.

In the beginning, it seemed harmless: Flash was an alternative to animated GIFs, and an easy way to embed movies on web pages. But then advertisers wrapped their meaty mitts around it, and that's when Flash started to be annoying. However, one could block Flash in the browser, as part of a strategy of shutting out obnoxious advertising.

But publishing content via Flash is just wrong, for a number of reasons.

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